Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and OTT Platforms Redefine the Market
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and OTT Platforms Redefine the Market
Blog Article
Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, regional streaming services, and domestic platforms being representative examples. As audience preferences evolve, competition between terrestrial dramas and OTT services has heightened. Consequently, each platform is developing exclusive releases and employing distinct strategies to maintain relevance.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing stories with high mass appeal while maintaining classic narrative structures. In particular, they actively feature renowned leads to attract audience interest and produce television series that resonate with a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their historical credibility and network legacy, they continue to deliver time-tested formulas, ensuring reliable audience numbers. This allows audiences to explore different channels to engage with network television through various mediums.
Differentiation Strategies of OTT Services
OTT platforms are expanding their influence by employing tactics distinct from legacy media. Firstly, they actively embrace unconventional narratives and innovative storytelling, prioritizing originality and artistry over mainstream success. Secondly, they curate customized programming that aligns with specific interests, targeting specialized demographics. Lastly, they focus on producing globally accessible media aimed at the worldwide audience, allowing them to attract subscribers not only in their home country but also across different cultures. Through these approaches, OTT platforms are building industry dominance in ways distinct from legacy channels.
Competition and Collaboration Between Platforms
As major TV networks increasingly enter the OTT market, competition has become fierce. For instance, KBS and MBC operate their own OTT services, 'KBSon' and 'wavve', respectively, providing get more info their existing broadcast content on digital platforms. This strategy helps maintain the influence of legacy networks while attracting new viewership. Meanwhile, the emergence of new media services is reshaping viewing habits towards more on-demand entertainment.
Conversely, streaming providers are also solidifying their influence by collaborating with traditional TV networks. A leading global streaming giant has gained massive international recognition with K-content hits like the breakout survival thriller and the supernatural dystopian sensation, leveraging the drama production capabilities of traditional industry leaders. This collaboration helps both parties maximize their potential, fostering a diverse storytelling landscape. As a result, the lines between terrestrial and digital platforms continue to blur.
Ultimately, legacy TV series and OTT services are both rivaling each other and finding common ground through their respective differentiation strategies. network-produced content maintain classic formats and broad accessibility, whereas digital platforms provide bold and globally targeted content. As strategic partnerships and merging between these platforms continue to grow, audiences can expect a more diverse and enhanced media landscape in the future.
Report this page